You might not have heard his name, but you've probably seen Jo Lance's pictures.

He's photographed celebrities like singer, Paulina Rubio and supermodel Nikki Taylor, but he got his start behind a lens in San Luis, Arizona.

40-year-old Jo Lance started taking pictures when he was only eight years old.

He says he "remembers being a child running around in the hay with a little camera, building fantasies."

Now his fantasies are the covers of magazines and billboards.

However, he says his biggest achievement is believing in himself and following his dream.

"I'm just a plain guy that's been raised in the middle of nowhere. And now I hang around with the most rich and famous in the world," Jo says with modesty.

And Jo says he never forgets his roots and says he's "proud to be from San Luis" and that if he can make it, anyone can.

For more information, visit Visit Jo's Website.